Prius V arrives in Macon at Butler Toyota

Butler Toyota in Macon,GA is excited to announce the availability of the highly popular 2012 Toyota Prius V for purchase and test drives at its 4580 Riverside Drive dealership.

FOR IMMEDIATE RELEASE

priusvmacon

PRLog (Press Release) - Feb 04, 2012 - The all-new 2012 Toyota Prius V at the Butler Toyota Prius dealership features 44 mpg in the city and 40 mpg on the highway. Sporting an aerodynamic design and powered by Hybrid Synergy Drive, the Prius V delivers exceptional fuel efficiency, while producing low smog-forming emissions.

Furthermore, the Prius V is also as versatile as it is efficient. With the rear seat backs down, the Prius V offers 67.3 cubic-feet of cargo space. By volume, that’s equal to 98 paper grocery bags. With the seat backs up, there are 34.3 cubic-feet of space behind the rear seats. With its 60/40 split sliding, reclining fold-down rear seats, the Prius V offers a variety of people and payload possibilities.

Available on Prius V is also the Entune system, a collection of popular mobile applications and data services delivered via most smart phones and some feature phones. Using Bluetooth wireless technology or a USB cable, Entune’s features are operated with the vehicle’s controls or, for some services, by voice recognition. Entune is scheduled to offer mobile apps for Bing, iHeartRadio, MovieTickets.com, OpenTable, Pandora and other data services.

Butler Toyota now offers the new Prius V, along with a large selection of new Toyotas and certified pre-owned Toyotas, plus pre-owned import and domestic vehicles.

For more information about any of Butler Toyota’s products or services, call 478-476-1770, view the dealership on the web at http://macon.butlertoyota.com or visit 4580 Riverside Drive in Macon.

Butler Toyota is the Toyota Dealer serving Middle Georgia. Our commitment to customer service is second to none. Founded on the “Customer First” principle, we have served faithfully for over 40 years.

Diesel hybrid car carrier to ship Toyota Prius across Pacific

Beginning this month, Toyota Prius vehicles and other hybrids from the Japanese manufacturer will be transported across the Pacific Ocean in a diesel-hybrid car carrier.
Butler Toyota Macon GA
The Auriga Leader has been a pioneer in environmentally friendly shipping since 2009.

At the time, it was fitted with 328 solar cells in an attempt to reduce its dependence on oil. It saved an average of 13 tonnes of fuel and 40 tonnes of CO2 per year, although that equated to just one percent of the ship’s electric equipment and 0.05 percent of its propulsion power.

According to environmental website Gas 2.0, the average car carrying ship uses 120 gallons of fuel per mile (28,225 litres/100km), which makes the emissions of the cars onboard seem largely insignificant.

The Auriga Leader has now been fitted with a number of massive nickel-hydrogen batteries. Its generator has also been retrofitted to run on low-sulphur diesel.

So far, no predictions of fuel or emissions savings have been released, although the hybrid system is expected to lead to significant reductions in consumption and emissions compared with the solar panels.
Lowe Toyota
Like the solar panel experiment, the hybrid system will be tested over the coming years. If the system is effective, Kawasaki Heavy Industries and NYK line plan to commercialise the technology and implement it in more ocean-liners.

Prius V Offers More Cargo Space Than 80 Percent Of Small SUVs

The newest entrant in a growing Prius family of hybrid vehicles is the Prius v(the “v” stands for “versatility”). Although it features the many of the elements found in the standard Toyota Prius hybrid, the Prius v offers mid-size roominess and greater cargo space.

Toyota Prius at Butler Toyota

Toyota Prius -V (versitile)

Toyota believes the Prius v will be ideally suited to growing families with active lifestyles. Despite this vehicle’s larger dimensions, the Prius v will still deliver impressive estimated EPA fuel economy ratings of 44 mpg city, 40 mpg highway and 42 mpg combined.

“The Prius brings leading-edge hybrid technology to customers who need more room and provides more cargo space than 80 percent of all small SUVs,” said Toyota Division Group Vice President and General Manager Bob Carter. “And because it’s a Prius, it produces 66 percent fewer smog-forming emissions than the average new vehicle and will have the best mileage ratings of any SUV, crossover, or wagon sold in America. We think that’s a win-win for everybody.”

Powering the Prius v is the same proven Hybrid Synergy Drivesystem as the third-generation Prius, with the advantages of high mileage, low emissions, and never needing to be recharged. This powertrain has already helped the standard Prius retain its reputation as the most popular hybrid vehicle around the world.

Thanks to the Prius v’s larger size, it should provide a more comfortable interior for the entire family. A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid vehicle on the market.

Additionally, consumers will also enjoy a range of convenience and connectivity features available on the Prius v including Toyota’s Entune infotainment system, a JBL audio system, HD Radio with iTunes tagging for future purchase, and Pitch and Bounce Control, which improves ride comfort and control.

Toyota Prius in Macon,GA

WOW ! Look at this space

The 2012 Toyota Prius v will go on sale in Fall 2011. Keep checking back right here for additional details on the growing Prius family of hybrids. At Butler Toyota you will find the right car for you and your family.

First Pipeline-Fed Hydrogen Station in the United States

The station is a collaborative effort between Toyota, Air Products, Shell, South Coast Air Quality Management District (SCAQMD) and the Department of Energy (DOE). The facility will provide hydrogen for the Toyota fuel cell hybrid demonstration program vehicles as well as other manufacturers’ fuel cell vehicle fleets in the Los Angeles area.
Butler Toyota
“Building an extensive hydrogen re-fueling infrastructure is a critical step in the successful market launch of fuel cell vehicles,” said Chris Hostetter, group vice president, product and strategic planning, TMS. “We plan to bring a fuel cell vehicle to market in 2015, or sooner, and the infrastructure must be in place to support our customers’ needs.”

The station is located adjacent to the TMS sales and marketing headquarters campus. As landowner, Toyota leases the land to Shell for a nominal fee. As station owner/operator, Shell works directly with Air Products who provides onsite equipment and station maintenance. The pipeline gas also is provided by Air Products from its plants in Wilmington and Carson, Calif. SCAQMD and DOE provided project funding assistance.
Alteretive fuel Butler Toyota
“This is the first time Shell has worked closely with a vehicle manufacturer to develop a demonstration station,” said Julian Evison, general manager of operations for Shell alternative energies. “The industry has made good technical progress, but cooperation is a necessity for hydrogen to achieve its commercial potential as a road transport fuel.”

Air Products also worked with Toyota and other fuel cell vehicle manufacturers to develop the Hydrogen Vehicle Authorization System (HVAS), another first for the industry and unique to the Torrance station. The HVAS wireless vehicle recognition system allows station-to-vehicle recognition to facilitate quick and convenient fueling for customers.

The station also will feature a learning center onsite to provide hydrogen and station information to local students and the general public. Shell and Toyota will work together to populate the learning center.

With this new station, the City of Torrance will become part of the California Hydrogen Highway initiative, which aims to create clean air solutions and develop new technology jobs across the state.

For more information on the Hydrogen Highway initiative, please visit http://www.hydrogenhighway.ca.gov/.

“This fueling station will be a tremendous model to show how effortless a pipeline supply of hydrogen can be to an automobile fueling station and other hydrogen fuel cell applications,” said David J. Taylor, vice president, energy business at Air Products. “This site will be a model to learn and expand pipeline fed stations as opportunities arise.”

The close proximity of the hydrogen pipeline to TMS campus led Toyota to think beyond vehicles to consider additional ways to use hydrogen. In 2010, Toyota partnered with Ballard Power Systems to install a one-megawatt hydrogen fuel cell generator to offset peak electricity demand on campus. The fuel cell generator will be fed directly from the hydrogen pipeline through an existing tap on the TMS property. Pipeline hydrogen used on campus will be offset with the purchase of landfill generated renewable bio-gas.

The system is scheduled for installation in 2012 and is estimated to reduce CO2 emissions by 10,000 tons with emission-free fuel cell technology. Plans include using heat created by the fuel cell system to provide hot water and space heating in the Toyota employee fitness center and in the Lexus headquarter building within the TMS headquarters campus. Use of this heat will offset natural gas consumption on campus, thereby avoiding an estimated additional 28 tons of CO2 emissions annually.
Toyota’s fuel cell hybrid vehicle fleet has logged several million miles since hitting the road in 2002, with significant technological improvements along the way. The first generation fuel cell hybrid vehicles (FCHV) estimated range was 130 miles. In 2009, the latest generation vehicle, Fuel Cell Hybrid Vehicle – Advanced (FCHV-adv), achieved an estimated range of 431 miles on a single fill of hydrogen. In addition to fuel cell stack efficiency and range improvements, durability and cold temperature operation have greatly improved along with significant reductions in manufacturing and materials costs. Toyota’s current FCHV-adv nationwide demonstration program is placing more than 100 vehicles with demonstration partners by 2013, providing one of the largest fleets of active fuel cell vehicles in the country. The primary goal of the demonstration program is to spur infrastructure development prior to fuel cell vehicle market introduction in 2015. Successful infrastructure development will require collaborative efforts between manufacturers, government regulators, and business, similar to the partnerships formed to open the Torrance Shell hydrogen demo station.

“Vehicle demonstration programs and demonstration stations like the Torrance station are a critical next step in preparing the market for advanced technology vehicles and future fuels,” said Hostetter. “These innovative programs allow us educate, inform and prepare our customers for the future.”

Toyota to launch home electric car chargers in 2012

Toyota Motor Corp will launch home battery chargers for electric and plug-in hybrid cars next year as it starts selling new models of environmentally friendly cars, the Nikkei business daily reported on Sunday.

The chargers, which will be compatible with non-Toyota cars, will come in two types, the Nikkei reported, citing company sources. One would extend from the exterior wall of a home and the other would be for setting up in a garage.

The company expects to sell 20,000 to 30,000 units in the first year, with each costing about several tens of thousands of yen to 200,000 yen ($2,405) including installation costs, the Nikkei added.

Toyota, the world’s biggest automaker, has said it would begin selling a Prius-based plug-in hybrid by early 2012 mainly in Japan, the United States and Europe, targeting sales of more than 50,000 units a year.

The car, which unlike a conventional hybrid can be plugged in to enable longer-distance driving using only electricity, is expected to cost as little as 3 million yen in Japan, the company has said.

In the field of battery electric

Butler Toyota in Macon, GA

Coming to homes in 2010

vehicles, Toyota plans to begin selling in 2012 a model based on the tiny iQ in the United States, Japan and Europe.

The Plugged-In Prius

 

Prius Plugin at Butler Toyota

 

Early in the Toyota Prius' history, U.S. owners noticed it lacked the EV mode switch included in the Japanese market car. Thus was born the first Prius hack, restoring that button's functionality in the U.S. cars. Then, in 2004, CalCars took Prius hacking even further, adding the capability of charging up the battery pack from the grid. CalCars boasts that this hacked Prius gets 100 mpg. That Toyota is now promising the public a plug-in Prius as a 2012 model should only beg the question of what took so long. As with most car companies, Toyota moves at a conservative pace, not wanting to risk a manufacturing line on a product that could turn out to be a dud. The launch of the official Toyota Prius Plug-in Hybrid Electric Vehicle (PHEV) began with concept vehicles shown at car shows, and now test vehicles being added to fleets. This launch program culminates in August 2012, when Toyota will make the Prius Plug-in available to the public.

As part of its roll-out, Toyota let CNET drive one of these Prius PHEV's for a week to assess the technology. Although this car offered essentially the same specifications as the model Toyota will release to the public, there will probably be a certain amount of refinement based on data from the fleet testing. Consider the current Prius PHEV a beta. Besides the stickers along the sides proclaiming this Prius' plug-in status, the exterior sports a charge port on the left front fender. Covered by a hatch similar to the fuel filler hatch toward the rear, the charge port uses the JA1772 standard plug for electric cars. Nobody should have a problem distinguishing the fuel and charge ports. Inside the Prius PHEV, the cargo area suffers a tiny bit from the conversion. The cargo floor is raised by about half an inch to make room for a stack of lithium ion batteries underneath. This battery pack replaces the nickel metal hydride pack used in the standard Prius. And although lithium ion has greater energy density than nickel metal hydride, the battery pack still takes up more space, as it has to store enough electricity to drive the car in EV mode.

This bigger battery pack not only knocks out the spare tire, but it feels like it makes the car heavier, as well. Toyota makes up for the spare with a patch kit. Where the Nissan Leaf has a row of colored lights that let you know its charge state when plugged in, the Prius PHEV has a single amber light set in the dashboard that turns on when it is charging. This light isn't designed into the general instrumentation of the car, and looks more like something an engineer knocked into place with a Dremel tool. Short rangeIt does not take long to charge up the Prius PHEV, maybe a couple of hours. But instead of any great charging efficiency on the part of Toyota, that charging time has more to do with the fact that the battery pack is not particularly robust, only capable of driving the car for 13 miles. That's right, only 13 miles. Once that less than copious amount of electric range gets depleted, the car switches to hybrid mode, where it operates very similar to a standard Prius. But while the car is in electric mode, indicated by a green EV icon in the eyebrow display, it feels much like a Nissan Leaf or Chevy Volt. Push the accelerator and it jolts forward, making a turbinelike whirring sound. Acceleration continues with that linearity peculiar to electric cars. At least up to 62 mph, at which speed it automatically switches over to standard hybrid mode.

Along with the green EV icon in the instrument cluster, the Prius PHEV also sports an extra graph among its various power use animations. This simple bar graph shows how much time the Prius PHEV has been driven in EV mode and how much in hybrid mode. When the Prius PHEV arrived in the CNET garage, it showed only 2 percent EV driving, and fuel economy down at 43 mpg. Over our testing period, EV time was boosted up to 15 percent, with final mileage about 58 mpg. Commuting within the confines of San Francisco, a city measuring only 7 by 7 miles, the car was able to make round trips under electric power the entire distance. For a commute as short as this, a driver might not use a drop of gas all week. When the battery became depleted, the Prius PHEV almost unnoticeably switched over to its hybrid mode. Toyota has always done a good job of making the engine kick in very smoothly in its hybrids. Where in a normal Prius, you might see the battery meter rise to full after a few downhill runs, the Prius PHEV takes much longer to fill, as the battery pack is bigger. And even when the battery meter showed a quarter full after some careful driving, it would not switch back into EV mode, still operating as a normal hybrid. There is little change to the handling feel with the Prius PHEV--the car still feels wobbly, as if it would much prefer to go in straight lines rather than bother turning. The suspension, though not rough, has more of an economy than luxury car feel. The steering feel is on the numb side, the electric power-steering unit giving off its characteristic whir when the wheel is turned. Toyota has not released full specifications on the Prius PHEV yet, but it feels heavier than a standard Prius. The addition of the bigger battery pack would account for the mass increase, and leads us to suspect that the Prius PHEV would get worse gas mileage than the standard Prius when driving in hybrid mode because of the extra weight. That loss of efficiency can be mitigated merely by charging it up and driving it in electric mode. Given the nature of its plug-in system, the phrase "your mileage may vary" applies to the Prius PHEV in a big way. Whatever numbers the EPA comes out with for the car's mileage will apply to few owners. Someone driving the car in EV mode 50 percent of the time will get much different mileage than another person only taking advantage of EV mode 20 percent of the time. As the electric range is not that great, few owners would likely go to the extra expense of installing a dedicated charging station at home. But the car recharges reasonably fast from a 110-volt outlet. One thing not offered in the Prius PHEV is the ability to schedule charging times, as in the Nissan Leaf and Chevy Volt

 


Prius long haul – Lasting over 200k

You may have wondered how well hybrids hold up for the long haul. It has been 10 years since the #1 seller, the Toyota Prius, hit the roads, and some are now pushing 200,000 miles. Consumer Reports testers put one such Prius through its paces, and the results are pretty impressive.

Consumer Reports did its standard fuel-economy tests and measured acceleration. The 200,000-mile Prius measured up surprisingly well. It got 40.4 miles per gallon. The Prius tested in 2000 got 40.6 mpg.

Acceleration was virtually the same, too. There was less than a half-second difference getting to 60 miles an hour.

When the Prius first came out, hybrid technology was brand-new and battery life was a concern. Toyota says the battery is designed to last the life of the car. And the cost of replacing the battery has come down several hundred dollars since the Prius first came out. But it still costs more than $2,000.

Toyota says 900,000 Prius cars have been sold in the U.S. so far, and at today’s prices, even moderate drivers can save an average of $750 a year in gas.

Toyota Prius is still the better choice than Chevy Volt

Although 2011 has the potential to be a breakout year for electric cars, current policies and existing infrastructure continue to make hybrids like the Toyota Prius a better choice over EV’s such as the Chevy Volt and Nissan LEAF. Whether the car buyer wants to lower greenhouse gas emissions or to have economicaltransportation, conventional hybrids remain the better option.

Prius Wins over Chevy Volt

Determining emissions from conventional hybrid is straightforward. Researchers for the MIT Energy Initiative found that carbon dioxide emissions from hybrids are 33% lower compared to gasoline engines. Figuring out emissions from EV’s, however, is more complicated, since it depends on how electricity is generated. If a plug-in hybrid electric car, like the Chevy Volt, is charged by carbon-free power, it would have 66% less CO2 emissions compared to gasoline engines. But if the recharge relies on coal-fired power, the emissions from plug‐in hybrids are higher than the convention hybrids. And in spite of gains in renewable power, coal-fired power plants still accounted for 45% (and natural gas plants for 24%) of 2010 electricity generation. Using EV’s will not significantly decrease CO2 emissions until nuclear and renewable electric generation replaces fossil-fueled power plants.

But EV’s would be cheaper to drive, right? Not necessarily. According Purdue University economist Wally Tyner, the economics of EV’s depends on the electrical pricing structure, which varies from state to state. California – which is at the forefront of EV’s penetration – may be the most costly place to operate them. California has a tiered electricity pricing system designed to encourage people to use less electricity. The perverse result of the system is that it makes using EV’s more expensive than hybrids and even internal combustion engines that get high mileage, like the Chevy Cobalt. Tyner determined that oil prices have to reach between $171 and $254 a barrel in order for the Volt to be more economical than the Prius or Cobalt.

Have Tried The Prius Project ? More Fun

Have Tried The Prius Project ? More Fun Than Sudoku – check it out at http://ow.ly/3EqBV

New Prius v and Prius c Concept Make Their Worldwide Debut

Butler Toyota and the new family
Toyota unveiled the Prius family of vehicles today at the 2011 North American International Auto Show. In addition to the current third-generation Prius and Prius Plug-in Hybrid Vehicle (PHV), the new Prius v midsize hybrid-electric vehicle and the Prius c Concept vehicle joined the iconic hybrid brand, broadening the appeal of Prius to all ages and lifestyles.

With the expansion of the Prius family, a new evolution of vehicles will further increase the acceptance of hybrids with Prius’ same core values of high fuel economy, low emissions, proven technology and environmental stewardship.

“This is no ordinary family. It’s a modern family with a Prius for everyone,” said Bob Carter, Toyota Division group vice president and general manager. “The Prius v is an all-new dedicated hybrid vehicle, and all future Prius family members will be as well. They will all share common Prius attributes but will be unique, with a special appeal to different buyers.”

The Prius midsize liftback has accounted for more than 955,000 sales in the U.S. since it was introduced in 2000. The third-generation Prius, which reached dealerships in June 2009, has continued the hybrid’s heritage of exceptional fuel economy and low emissions, while becoming the third-best selling Toyota passenger car in the U.S.

The Prius has also been a technological flagship vehicle, offering new features to the Toyota brand like Touch Tracer Display, Solar Powered ventilation, Smart Key System with Push Button Start, Lane Keep Assist, an Advanced Parking Guidance System and LED headlamps.

Prius v: “Versatility” for Young, Active Families
The new Prius v, with “v” expressing the vehicle’s versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA. It will share the current generation Prius’ platform and Hybrid Synergy Drive technology. Featuring a compact exterior yet spacious interior, the Prius v will feature over 50-percent more interior cargo space than the current Prius.

With a balance between outstanding spaciousness, refined style, and smooth aerodynamics, Prius v has a low 0.29 coefficient of drag, which does not inhibit the vehicle’s convenient packaging. It is a new vehicle designed from the ground up, with a shape that evolved from Prius rather than being an elongated version.

The exterior styling is sleek, rounded and bold, with an extended roofline that allows the vehicle to retain the triangular silhouette symbolic of Prius. The trapezoidal-shaped front features sharp-edged headlamps, wind-slipping aero corners for improved aerodynamics and an enlarged under grille, which all help create a unique design evolving from the current Prius. Prius v’s rear styling is highlighted by a refined backdoor panel, intricate combination taillights and a specially designed roof spoiler that improves air flow.

Inside, the Prius v emphasizes overall proportion with spaciousness and flexibility for active families. Comfortable interior space and good visibility has been assisted by a high seating position, ample head room, and an impressive 38-inch couple distance, providing generous rear legroom. A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid vehicle on the market and better than some compact SUVs.

Comfortable seating for five is specifically designed for young families. Sliding second row seats allow for easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort. The 60/40 split, folding rear seats present four different seat arrangements that provide excellent usability for passengers and luggage, while a fold-flat front-passenger seat allows for extremely long cargo.

Also available, and a Toyota-first, is a resin Panoramic View moonroof with power retractable sun shades that provides an open atmosphere in the cabin with a 40-percent reduction in weight as compared to conventional glass roofs of the same size, and excellent heat insulation performance.

Up front, instrument-panel controls, including a single-dial air-conditioning control and a center-mounted digital combination meter, provide an advanced look and user-friendly command. The driving controls – including the Push Button Start, parking switch, electronic shift lever, and driving mode selection – are distinguished by silver trim.

Despite the spaciousness of a family friendly midsize vehicle, the Prius v will deliver estimated EPA fuel economy ratings of 42 mpg city, 38 mpg highway and 40 mpg combined, the best fuel economy ratings of any SUV, crossover, or wagon on the market. It will also emit 66-percent fewer smog-forming emissions than the average new vehicle.

Like the current generation Prius, the Prius v is a showcase of technology that will include many of the same standard features. Four driving modes (Normal, Power, Eco and EV) satisfy a variety of road conditions and driver preferences. A Smart Key System with Push Button Start, an electronic shift lever, Hill Start Assist Control (HAC), and a back-up camera are standard. Available options include energy-efficient LED headlamps, Dynamic Radar Cruise Control with a Pre-Collision System (PCS), and Advanced Parking Guidance System.

For a high level of safety, there are seven airbags, a high-strength cabin and an energy-absorbing body structure with impact beams, cross members and leg absorption pads. New driver and front-passenger seat design helps lessen possible whiplash injury during a collision.

Like all Toyota models, the Prius v will feature Toyota’s Star Safety System™ standard, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the standard Smart Stop Technology brake-override system.

Prius v will be one of the first Toyotas with the Entune™ multimedia system. For the first time ever in an automobile, this innovative new system leverages the mobile phone to provide a richer in-vehicle experience with fully integrated and wireless upgradeable navigation, entertainment and information services.

Toyota Entune debuts the first-ever support for engaging mobile apps, such as Bing, OpenTable, and movietickets.com, along with accessing useful travel-related services, such as live weather, traffic, fuel information (location and price), stocks, news and sports.

Toyota Entune brings the largest selection of music options available to a vehicle, including iheartradio’s 750+ stations, Pandora’s personalized music, the driver’s personal songs from portable media players and iPods (via USB or Bluetooth audio streaming), and more than 170 stations from XM satellite radio.

Featuring a best-in-class, advanced conversational voice recognition system that helps the driver to stay focused on the road, Toyota Entune eliminates the need to memorize thousands of voice commands and helps reduce driver distraction.

Entune will also allow for audio read-back and replay capabilities for text messages, with the ability to respond by pre-set “Quick Reply Messages.”

Prius v will combine Entune with a standard Display Audio system rich with dynamic entertainment and communication features. The system will include HD Radio with iTunes tagging for future purchase; XM radio, weather, sports, stocks and local fuel pricing; Bluetooth hands-free phone and wireless audio; and full iPod integration including music and video.

A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in late summer 2011.

Prius c Concept: Small “city”-centric Hybrid Vehicle
While the current Prius has ushered hybrid technology into the mainstream, and the Prius v will provide the additional room and versatility for active families, compact shoppers are interested in a smaller hybrid at an entry price point and with superior fuel economy. The Prius c Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius.

This dynamic vehicle with urban appeal will pursue outstanding fuel efficiency in a compact package, while also providing a surprisingly spacious interior. It will include many advanced technology features, including some offered on the current Prius.

Prius c Concept is the inspiration for an additional Prius family member that will come to market in the first half of 2012 as the most value-oriented hybrid in the U.S. market with the highest mileage of any “cordless” hybrid.

Prius Plug-In Vehicle: the Best of Both Worlds
Since its initial launch 10 years ago, one of the Prius’ main efficiencies has been a hybrid system with its own on-board recharging system that never needed to be plugged in to take people where they wanted to go. With the addition of new technology and shifts in the market, the Prius Plug-in Hybrid is the family member that represents the best of both worlds – the superior fuel economy of the Prius with added EV driving capability.

Depending on driving conditions, Prius Plug-in can be driven approximately 13 miles on battery power at speeds up to 60 mph. Its compact Lithium-ion battery provides less weight and a quicker recharging time, taking three hours on 110 volts and 1.7 hours on 220 volts. It can be “topped off” anytime with a convenient short charge.

After the EV power is depleted, the Plug-in performs like an economical third-generation Prius, the most fuel efficient midsize hybrid vehicle in America. Unlike pure EVs, it will be a seamless transition for consumers, with the only difference from a regular Prius is that it can be plugged in at convenient intervals.

Currently, more than 150 Lithium-ion-battery powered Prius Plug-ins are part of a demonstration program in several U.S. cities. The program’s goal is to demonstrate plug-in technology, educate and inform the public, evaluate performance, and better understand the benefits to future customers. This will help pave the way for an on-sale target in the first half of 2012.

The Plug-in will be initially offered in 14 West and East Coast states (Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont, Washington, Virginia and New Hampshire) where nearly 60 percent of all Prius models are currently sold. Availability in all remaining states will be a year later.

When it comes to market, the Prius Plug-in will represent the most eco-sensitive and advanced choice within the Prius brand of products.

# # #

2012 PRIUS v PRELIMINARY SPECIFICATIONS

Powertrain
1.8-liter four-cylinder engine with VVT-i
Engine horsepower: 98 hp @ 5,200 rpm
Engine torque: 105 lb-ft @ 4,000 rpm
Electric motor: Permanent magnet synchronous motor
Electric motor power output: 80 hp/153 lb-ft torque
Hybrid system net horsepower: 134 hp
Emission rating: SULEV/Tier 2 Bin 3
Electronically controlled continuously variable transmission
Drive System: Front-wheel-drive
Hybrid battery pack: Nickel-metal hydride
Estimated fuel economy: 42 mpg city/38 mpg hwy/ 40 mpg comb.

Dimensions (inches)
Overall Length: 181.7
Overall Width: 69.9
Overall Height: 62.0
Wheelbase: 109.4
Ground clearance: 5.7
Coefficient of Drag: 0.29
Wheels: 16-inch alloy wheels
17-inch alloy wheels (optional)

Tire Size: 16-inch: 205/60R16
17-inch: 215/50R17 (optional)
Seating Capacity: 5
EPA class rating: Midsize Station Wagon

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