Add Toyota Prius to cars favored by the richest Americans


What are the favorite cars of America’s wealthiest families?


If they live in California, put the Toyota Prius hybrid on the list.


Auto-price-information company compiled a list of the 10 wealthiest ZIP Codes based on Internal Revenue Service data from 1,000 or more 2011 tax returns in each locale, and then looked at the auto registrations in those communities.


“For affluent buyers who live in places where environmental concerns reign supreme, the Toyota Prius is the ultimate status symbol in eco-luxury,” said Kristen Andersson, an analyst at


The Prius was the most popular vehicle in Century City, which with an average annual income of $751,000 (as reported on the tax returns), ranked fifth on the wealthiest ZIP Code list. It was followed by the Mercedes-Benz E-Class and C-Class sedans. A more pedestrian car, the Volkswagen Jetta, ranked fifth in the community, behind the BMW 328.


The Prius also was the top car in Ross, Calif., just north of San Francisco. The community’s average annual income was $497,000, ranking it 10thon the most-wealthy list. In Ross, the Prius was followed by the Mercedes-Benz E- Class and the Mercedes-Benz GL-Class vehicles.


The Prius came in second to the Mercedes-Benz E-Class in Atherton, which ranked fourth on the list with an average income of $768,000. Various Mercedes and Porsche autos — all selling for about double the price of the Prius — were the other most popular cars in that community.


Far less wealthy folks have turned the hybrid into one America’s most popular passenger cars. Through the first seven months of the year, Prius sales have almost doubled to more than 143,000 compared with the same period last year. It narrowly outsells the Hyundai Sonata and Chevrolet Cruze.

You can see the great selection of Prius’ in Macon at


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Toyota Prius Family to Become Company’s Best Selling Models in U.S. by 2020

Butler Toyota PriusToyota hasn’t hidden the fact that it plans on expanding the Prius name into a sub-brand with its own model lineup, but Toyota hadn’t revealed its high-hopes for the sub-brand until now. The Japanese automaker expects its Prius sub-brand to become its best selling models in the U.S. by 2020.“We will end the decade with the Prius being the number one nameplate in the industry,” Bob Carter, Toyota’s group vice president for U.S. sales, told analysts in a conference call yesterday. He went on to say that the Camry, currently Toyota’s top-selling model in the U.S., “will be a close second, and that’s because there will be a drop in Camry sales.”Right now, Toyota sells just the Prius hatchback, but two more vehicles are set to join the Prius lineup by 2012. Toyota is unveiling a new, larger MPV-style Prius hybrid — reportedly known as the Prius-V — at the Detroit Auto Show next week, having teased the car a number of times already. The second Prius model confirmed for sale by 2012 is the Prius Plug-in Hybrid — with lithium-ion batteries and a greater electric-only range than the current Prius.Toyota is also revealing a Prius concept at the Detroit auto show. Toyota hasn’t revealed any further information about the concept just yet, but we’ll know what the concept is by January 10 when Toyota officially pulls the wraps off both the Prius-V and the concept.Toyota may have high hopes for its Prius lineup, but the hybrids have a long way to go to overtake Camry sales. We’ll know full 2010 sales later today, but through November the Camry outsold the Prius 296,581 to 125,289.

Butler Toyota Gas saving


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